Pull&Bear x Primavera Sound: festival activation 2019
Project Description

The most sustainable spot at Primavera Sound 2019 was garden-promenade at the entrance by Pull&Bear. The space had activations, a Pop-Up Store, where the sustainable collaboration between Primavera Sound and Pull&Bear was launched  and the star activation: a videogame for the recycling of used plastic cups with EspadaySantaCruz. This last initiative helped Primavera Sound 2019 win the Greener Festival Award at the European Festival Awards.