Adidas El punto
Project Description
To celebrate a decade at the festival, we opened a second Adidas stage at the Primavera Sound.
“EL PUNTO” by ADIDAS was the most urban stage at the festival with a line-up curated by Yung Beef, Spanish trap star. The stage was a football field that also served as a dance floor. That’s where a tournament between artists, influencers and press took place to announce the launch of the collaboration Adidas Ozweego x Primavera Sound.
