Studio archive > Off Primavera Sound
04/09/2024
Teaming up with CUPRA, we unveiled the official vehicle of the at the 37th America’s Cup: the brand-new CUPRA TERRAMAR.
Embracing the iconic “There is no second” of the competition, CUPRA launched their global campaign with an exclusive film by the Oscar-awarded J.A. Bayona showcased at the the iconic IMAX of Port Vell, resurrected and improved with a stunning stage that melted together water and asphalt for the reveal.
As the event wrapped up, the night continued with an electrifying after-party at Bastian Beach Club, which extended the experience of that fusion until midnight.
Additionally, we orchestrated all CUPRA activations surrounding the America’s Cup zones, transforming Barcelona into a place where there is only room for the first-place challengers.