Studio archive > Off Primavera Sound
30/04/2024
We teamed with CUPRA to present their new CUPRA’s Design Obsession and to introduce the new CUPRA Formentor and the new CUPRA Leon to the world.And there was no better way to represent this obsession than reinterpreting the classic song with Ralphie Choo and a breathtaking performance.
CUPRA occupied a unique stage, an iconic location in Madrid (Palacio de Cibeles) that was reimagined and reconstructed for the present day, creating a conceptual link with the models that were presented, which were also renewed, focusing on the creative potential of redesigning the new models and intelligent lighting to shape the space and create a surprise effect
