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Cupra Dark Rebel

The CUPRA Dark Rebel is the brand’s new concept car co-created in the digital universe that has now come to life.

For its presentation at the IAA Mobility, we collaborated with the brand to create an audiovisual piece focused on its storytelling. A fast-paced and striking video made together with martes studio that explores the possibilities of the Naked Eye technology. The content was screened on a 17m x 2.5m display in front of more than 500k visitors to the event.