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Santander SMUSIC – Digital Strategy & Management

We partnered with Banco Santander to create and develop SMUSIC, a new music content and entertainment platform created by the greatest experts on the national scene. The project encompasses the entire ecosystem around music: articles, interviews, music sessions, playlists, experiences and much more. At Vampire, we have led the digital strategy and the format ideation, execution and content curation. We have also prepared a great private launch event with guests from the music industry and unique performances.