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Oysho Community

Together on the move with Oysho.We have created a new campaign to introduce the new Oysho Community, a space where people connect through training.

A series of over 30 audiovisual capsules designed to support the Oysho’s new positioning strategy in sports. The campaign explores the brand’s five key sports disciplines—cycling, fitness, yoga, running, and Pilates—through virtual training sessions, collaborations with studios around the world, and the introduction of professional trainers as Oysho ambassadors.