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Netflix: «FÁNATICO» Launch Campaign

Creative direction, execution and production of the entire launch campaign of the TV Show: digital campaign, promotional assets, press junket, launch event, etc. In order to add value and complement the narrative of the event, we follow a PR strategy impacting territories such as fashion, lifestyle, music, cinema, the creative scene with a focus on the urban world through an organic KOLS call and Spanish media. With 150 organic guests to an exclusive event, we had Earned  Media Value of 4M reaching, more than 770 pieces of content and +99M impressions.