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CUPRA’s Exponential Impulse Event

We still remember CUPRA’s Exponential Impulse Event at the iconic Tempelhof Airport (Berlin). An event to unveil its new all-electric CUPRA Tavascan but also to celebrate the brand’s history and immerse visitors in the exciting future that lies ahead.

For this we turned a physical space into a full-scale representation of the Metahype, the brand’s own Metaverse. Blurring the boundaries between the tangible and the virtual.